Third Place and the Starbucks empire: the user experience at the heart of strategy
mjvinnovation
SEPTEMBER 4, 2020
Starbucks has now incorporated this philosophy into its retail design and business strategy. Oldenburg saw these spaces shrink in the United States during the post-war decades, as residential areas – suburbs – became devoid of public meeting places, and lives became more competitive and private. What is the third place?
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