User experience: ROI and methods to measure your investment in UX
mjvinnovation
JANUARY 6, 2021
Even in the face of this reality, it still takes a good deal of convincing to make all the stakeholders of a company understand the impacts of UX projects. ” | In the study, companies like Apple and Coca-Cola outperformed the rating agency Standard & Poor’s by 228%, which indicates the industry’s average performance.
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