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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Now, how about these? The question is “Why?”

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Great to Good Innovation

IdeaSpies

I’m going to talk about how, in the 21st Century, we need ‘Goodness’ more than ‘Greatness’ when it comes to innovation. Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Now, how about these? The title of this piece is ‘Great to Good’. The question is “Why?”.

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Great to Good

IdeaSpies

I’m going to talk about how, in the 21st Century, we need ‘Goodness’ more than ‘Greatness’ when it comes to innovation. Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. Now, how about these? The title of this piece is ‘Great to Good’. The question is “Why?” Leadership Insights 1.