Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004). HOW – To build and distribute the value proposition, a firm has to master several processes and activities. This notion is commonly referred to as the customer value proposition (Johnson et al.
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