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The Universality of Leadership: Challenging Industry-Specific Biases

Tullio Siragusa

When he took the reins at Ford in 2006, the company was facing dire financial straits. Under Mulally’s strategic vision and the “One Ford” plan, he streamlined brands, globalized the company’s operations, and renewed focus on innovative car designs. By 2012, Ford reported a $5.7

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User experience: ROI and methods to measure your investment in UX

mjvinnovation

The Design Management Institute researched the size of companies’ competitive edge that they called design-centered – but you can see it there as design-driven, user-centric, or “user focus.” The six steps for justifying better UX, Forrester (2006). Yes, the lack of UX can be expensive.