Tullio Siragusa
AUGUST 14, 2023
When he took the reins at Ford in 2006, the company was facing dire financial straits. Under Mulally’s strategic vision and the “One Ford” plan, he streamlined brands, globalized the company’s operations, and renewed focus on innovative car designs. Brown’s impact is a testament to the universality of Design Thinking principles.
Wazoku
SEPTEMBER 9, 2016
Crowdsourcing was coined in 2006 by Wired writer Jeff Howe who defined it as taking a task traditionally performed by an employee and outsourcing it to an undefined, sometimes large group of people. Crowdsourcing first became popular among software developers: open sourced code was a way for companies to more quickly develop software.
mjvinnovation
JANUARY 6, 2021
The Design Management Institute researched the size of companies’ competitive edge that they called design-centered – but you can see it there as design-driven, user-centric, or “user focus.” The six steps for justifying better UX, Forrester (2006). Yes, the lack of UX can be expensive.
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