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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.

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How to Boost Innovation by Recycling Existing Ideas

IdeaScale

After all, the first portable MP3 players hit the market in 1998 and by 2001 there were over 50 different models available through which you could download and play music from your computer. Similar innovation strategies can be noted within all fields of industry; from the technology sector to the entertainment industry.

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33 Routes to Open Innovation

Open Innovation EU

It has been a while since Henry Chesbrough coined the term Open Innovation and formulated it’s definition: “combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies.” More information: Lichtenthaler (2009). Route 15: Co-marketing.