The Wheel of Innovation: Lessons learned from >1,000 companies and 62 countries
Innovation 360 Group
APRIL 1, 2016
Typical external innovation (the right part of Figure 2) is about how to organise for efficient customisation of deliverables, typically used in Industry 4.0. The upper right quadrant (ME) in Figure 2 is where offer innovation takes place. It is typically based on sales innovation (see below) and market innovation.
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