BrainZooming

JULY 5, 2017

I’ll admit it: my views on innovation strategy have been dramatically shaped by working in a Fortune 500 corporation. The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation.

Strategy 84

Strategy Strategy Learning eBook 84

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

OCTOBER 15, 2015

While having a daily deadline has become less stimulating creatively over the years, I shudder to think of how much experience and the number of strategic thinking exercises that would have come and gone without any documentation if not for the Brainzooming blog. Yes, you can do too much of a good thing.

Strategic Thinking 40

Strategic Thinking Exercises eBook Guidelines 40

BrainZooming

DECEMBER 5, 2016

My peers at the vice president level and above were, however, too often engaged in micro-managing budget details they could manage while not tackling tougher strategic issues within budgeting. 3 Ways to Turn Budgets into Strategic Planning Activities. 3 Ways to Turn Budgets into Strategic Planning Activities.

eBook 40

eBook Meeting Exercises Strategy 40

BrainZooming

NOVEMBER 28, 2017

It’s 2009, and I’ve just gone into business for myself, doing branding and copywriting. He’s about to leave his job as a strategic planning and marketing VP at a Fortune 500 transportation company and he’s got this whole other direction mapped out for himself—he’s been blogging now for a couple of years in preparation for this move.

Creativity 75

Creativity eBook Strategy Strategy 75

BrainZooming

AUGUST 29, 2016

We spent time together seeing “Mess Wright’s Dallas” and attending the Social Media Strategies Summit. To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. I met Emma in 2009 via an introduction from Jan Harness. Want to Meet IRL in Your Town?

Collaboration 68

Collaboration Meeting eBook Strategy 68