Remove 2010 Remove Advertising Remove Creativity Remove Underperforming Technical Team
article thumbnail

Best Practices are Stupid

Stephen Shapiro

On April 20, 2010, the environment was dealt a horrific blow. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas.

article thumbnail

Brands In Memoriam 2012

CorporateIntel

Frequent readers of this blog know that I am obsessed with the concept of creative destruction , the intangible but daunting market force where an invention that is vital takes out that which has become defunct, and the nascent replaces the established. Can you imagine a good reason to continue two separate editorial teams?