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Best Practices are Stupid

Stephen Shapiro

On April 20, 2010, the environment was dealt a horrific blow. For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. If you thought GameCube was bad, Wii U was worse.

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Brands In Memoriam 2012

CorporateIntel

Bought in 2010 from The Washington Post by audio magnate Sid Harman for $1 and assumption of the losses, ostensibly for sentimental reasons, it was then merged via IAC with The Daily Beast and put under the direction of star editor Tina Brown (there’s a cost saving measure, huh?). I don’t think that’s the whole story.