Innovate and Persuade with a Well-Judged Nudge
Destination Innovation
AUGUST 3, 2017
Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost.
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