2012 Advertising Software Review Strategy 
Idea Drop
SEPTEMBER 4, 2017
They filed for bankruptcy in 2012. However, when they were told by an advertising company that their greatest threats were online retailers, downloadable music and supermarkets selling discounted products, they refused to believe it. Lesson: If you don’t do it, someone else will.
Boxes and Arrows
FEBRUARY 18, 2014
The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). I was also prepared with some basic content strategy advice; suggestions about building a content strategy process seemed nicer than pointing out all the poor grammar and typos.
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