Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. More than two years later, reviews are mixed. We recommend that advertisers exercise caution using PMax, and we’re not the only ones.
Brunner
JANUARY 5, 2024
Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38
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Tullio Siragusa
JANUARY 2, 2023
Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. This approach can help inform sales strategies and identify potential customers.
Brunner
NOVEMBER 2, 2023
Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.
Acuvate
OCTOBER 24, 2022
during the forecast period, driven by a need for 24X7 customer support at a low operational cost and increase in accuracy due to minimization of human errors. Developing a consumer bots strategy for CPG Marketing. Level - 2 Chatbot: Product promotion, marketing, and advertising using customer data. billion in 2022 to USD 6.7
Brunner
OCTOBER 21, 2022
These channels, on the other hand, are less tightly targeted for B2B but still hit the right people if the strategy behind the targeting is tactical. Bots have been an issue since digital advertising started. In deciding on a platform (or platforms), we don’t typically think about bots, but we should.
Brunner
OCTOBER 18, 2023
From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies. From this first-hand experience, we can apply these same testing methods to digital advertising with a high degree of confidence. ” Ready to navigate a cookieless world?
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