Idea Drop

SEPTEMBER 4, 2017

They filed for bankruptcy in 2012. However, when they were told by an advertising company that their greatest threats were online retailers, downloadable music and supermarkets selling discounted products, they refused to believe it. Lesson: If you don’t do it, someone else will.

Company 68

Company Software Review Innovation Technical Review 68

Outside Innovation

NOVEMBER 2, 2016

consumers have had a semblance (not a guarantee) from the online advertising industry that the information that is scooped up about our wanderings and searches on the Internet is non-identifiable to us as individuals; rather, it is aggregated into various personas and cohorts and used for ad and content targeting. But for decades, we U.S.

Policies 40

Policies Data Change Tools 40

Outside Innovation

NOVEMBER 2, 2016

consumers have had a semblance (not a guarantee) from the online advertising industry that the information that is scooped up about our wanderings and searches on the Internet is non-identifiable to us as individuals; rather, it is aggregated into various personas and cohorts and used for ad and content targeting. But for decades, we U.S.

Policies 40

Policies Data Change Tools 40

Boxes and Arrows

MAY 14, 2013

What is your content strategy? Our content strategy, however, has had to shift after trial and error. Thus, when the iPad app was developed, we had employed the same content strategy. Given all the arguments against the iPad being mobile, where does this leave content strategy? Do you design for users on the go?

Design 102

Design Technical Review Strategy Strategy 102

hackerearth

MAY 12, 2017

Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Their producing tons of bricks inside-the-box strategy didn’t work.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

Boxes and Arrows

FEBRUARY 9, 2016

Strategy first. Clients lock into a particular platform that they’ve heard of or had positive experiences with and that platform becomes the strategy. The first step is to get them talking about strategy and not talking about technology. They bring the whole strategy together. That’s how you convert.

Design 83

Design Strategy Strategy Data 83

Boxes and Arrows

JULY 2, 2013

adapted from: (Sanders, 1992), image: (van Gorp, 2012). Demir, 2008), diagram: (van Gorp & Adams, 2012). Sanders, 1992)(Sternberg, 1988)(Demir, 2008)(McLean, 1990), diagram: (van Gorp & Adams, 2012). adapted from: (Sanders, 1992)(Sternberg, 1988)(Demir, 2008)(McLean, 1990), diagram: (van Gorp & Adams, 2012).

Design 95

Design Examples Marketing Learning 95

The BMI Lab Blog

FEBRUARY 15, 2018

TICK's launch to the market required some investment in marketing and advertisement, together with setting up the business operations and infrastructure needed to deliver the service. Mibelle Group is an experienced producer of consumer products, but the company needed some closer contact with its end-customers.

Groups 49

Groups Innovation Resources Ideation 49

Boxes and Arrows

FEBRUARY 18, 2014

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). I was also prepared with some basic content strategy advice; suggestions about building a content strategy process seemed nicer than pointing out all the poor grammar and typos.

Technical Review 104

Technical Review Software Review Underperforming Technical Team LEAN 104