There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. The front end of innovation has the challenge of generating ideas, but these come from these two distinct avenues – improving the known and discovering the unknown. It needs to have a different level of innovation idea funnel.
133 
Let's personalize your content