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Nine Short Innovation Lessons from Lego

Destination Innovation

Lego was an early adopter of a concept which is now all the rage in innovation circles – the minimum viable product. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”.

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Five Product Innovations that Evolved Over Time

IdeaScale

However, these innovations aren’t that common. The most successful, innovative companies strike a balance between core, adjacent, and transformational initiatives. With aggressive marketing to dentists and common Americans, Listerine became a runaway success in the 1920’s as a treatment for chronic bad breath.

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Top 10 must-read books on Innovation

hackerearth

Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya LeanStack Founder and creator of the Lean Canvas, Ash Maurya, tells you how startups can find the product/market fit by following a systematic process based on innovative approaches based on innovative approaches such as Lean Startup and Bootstrapping.

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