There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. The knowns are those products, services, processes, etc. We are often specifically asked to improve on them by finding cost savings, improving their functionality or design. Characterizing unknown unknowns.
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