2012 Project Roadmap Underperforming Technical Team 
Anaqua
MARCH 30, 2018
This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9
The Inovo Group
MAY 14, 2018
For many, “future” is in fact a continuation of the immediate past and projections of near-term forces and trends that are easy to see and understand. Technology roadmapping? Would it have a new product development or innovation process? Highlights: Companies make continuous bets on their future.
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