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Strategic Thinking – What do you LOVE about your business?

BrainZooming

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. If you are a marketer hoping to deliver smart performance for your brand, stay away from extending your branding strategies haphazardly into fears about your brand. If you do that, it’s a REALLY scary mistake!