Destination Innovation
SEPTEMBER 12, 2021
Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
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Destination Innovation
MAY 9, 2019
In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. ’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. It was promoted as a health drink and sold in pharmacies.
Brunner
JUNE 6, 2023
Gone are the days when advertisers had to rely on a tedious process of negotiating deals with individual account reps channel by channel, committing to ad buys, and waiting for days to receive data. These systems, called demand-side-platforms, or DSPs, allow advertisers to place ads across a number of platforms. “We’re
Phil McKinney
MAY 6, 2023
Innovation influencer marketing is a new and exciting way to get your company's customers and investors on board. The history of influencer marketing dates back to the early days of traditional advertising. Recently, the term “influencer marketing” has become popular thanks to the rise of social media.
Boxes and Arrows
OCTOBER 29, 2013
What makes a marketing e-mail or newsletter efficient? The act of clicking certain element in a marketing e-mail is a result of a longer process of identifying, assimilating, and analyzing its content. But what to include in the marketing message instead of introductory blah-blah text? Directing users’ attention by faces.
Rmukesh Gupta
FEBRUARY 27, 2018
It took decades of innovations and millions of dollars in advertising for the Swiss watch industry to become the cynosure of watch lovers. In my opinion, true adoption if smart watches started to take off as early as 2013 when Pebble launched as a result of a wildly successful kickstarter campaign. Lessons learnt: 1.
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