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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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Smisek’s United Ouster – Were You Really Surprised?

Adam Hartung

Smisek organized the merger of Continental (his former employer) with United, creating the world’s largest airline at the time, things have not gone well. Since announcing the merger in 2010, more has gone wrong than right at United: Computer glitches have hounded the airline. ” Sounds like a lot more internal focus.

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The Internet of Things Is Creating Smart Airports

Daniel Burrus

The technology failures that caused the widely publicized shutdowns of both Southwest and Delta Airlines in 2016 underscored the very real need to update aging IT infrastructure. Thanks to new technology, many other aspects of airline travel have definitely improved. The tools that we ourselves carry have also improved airline travel.

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

The term began gaining popularity in the corporate world around 2013, and since then, digital transformation has become synonymous with the digitization of customer-facing products. Google Search Data for the phrase “digital transformation” from Google Trends.

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Brands in Memoriam 2013

CorporateIntel

U S Airways is also likely to evaporate when its merger with American Airlines is completed. I will climb out a little further and hope that Dell finds a fruitful path soon, as it is hard to believe the PC or laptop business is on the mend, or there is much room on the shelves for another flavor of tablets or tablet/keyboard combos.

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Evolution of Hyperloop: Propelling innovation the Elon Musk way

hackerearth

He said the price for a ticket would rival that of an economy airline flight. In 2013, Elon Musk pulled a famous all-nighter to publish a whitepaper on a revolutionary transportation system called Hyperloop. Critiquing without a solution is just complaining. Musk, being who he is, proposed a solution.

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Game Changers: How Citizen Science and Gamification Are Transforming the Business World

Qmarkets

The Crowdsourcing Week article A Thousand Eyes Are Better Than Two by Shay Hershkovitz details how international naval and air force authorities have implemented crowd-based initiatives in their search for the missing MH 370 airliner. Inform your innovation strategy. with key citizen insights !