The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)
Corporate Innovation
JULY 4, 2015
2013 R&D spend (in US$B). While investing heavily in R&D, automotive OEMs had not been investing in technologies and business models that are now used by newcomers to disrupt them (software, big data, user experience, additive manufacturing/materials, energy storage, sharing economy, direct to consumer).
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