The Remarkable Benefits of Digital Brainstorming
Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In order to create innovative ideas, Osborne suggested that a group of people should engage in a "brainstorm", i.e. "using the brain to storm a creative problem—and doing so in commando fashion, with each stormer attacking the same objective." Why Traditional Brainstorming Does Not Work.
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