How Apple created two giants
Matthew Griffin
MAY 26, 2015
In late 2013 with their share price stalled for over a year at $550 and activist Carl Ichan pressing for the introduction of a $150 Billion share buyback program Tim Cook, Apples CEO, implemented a raft of new initiatives designed to build new growth and reduce Apples dependency on their co-petitors. mgriffin_uk . +44 44 (0) 7957 456194.
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