Balancing Innovation via Organizational Ambidexterity – Part 3
Integrative Innovation
AUGUST 1, 2014
O’Reilly and Michael Tushman review and condense the research done so far on the subject. Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated. More and more, Enterprise 2.0/Social
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