Balancing Innovation via Organizational Ambidexterity – Part 3
AUGUST 1, 2014
Typically, the first stage of an innovation funnel is “ideation”, the last one “market launch”. Ideation : Ideas for innovation in products, services and business models are generated. Ideation : When a firm has a strong innovation culture and a sufficiently open innovation mindset there is usually no shortage in innovation ideas. Moore: Crossing the Chasm , 3rd edition, HarperBusiness (2014).