Positive Deviance vs. Best Practices
MAY 20, 2014
In my post, Beyond Ideation: Four Fresh Ways to Generate Innovation , I talk about running campaigns for four different types of insight: Challenge orthodoxy. These are different ways to use crowdsourcing beyond the normal ideation use case. Over time, I’ve seen people write disparagingly about the use of best practices in innovation. A recent example of this comes from Paul Martin in Say ‘Best Practice’ again, I dare you.