Remove 2014 Remove Brainstorming Remove Ideation Remove Software Engineering
article thumbnail

The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

The Shift: In 2014, Airbnb introduced a new logo, website, and mobile interfaces, but, more importantly, a refreshed brand message. Ideate Time to get those creative juices flowing. Brainstorm ways to bridge the gap between the current and the aspirational personality. Define Now, consolidate your findings.

article thumbnail

How Israel’s Oldest Bank Is Engaging Employees to Become a Leader in Banking Innovation

Qmarkets

As part of the new corporate strategy, Leumi realized that it would need an innovation management software engine to support the initiative. Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges.