Tullio Siragusa

SEPTEMBER 25, 2023

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Brainstorm ways to bridge the gap between the current and the aspirational personality.

Design Thinking 118

Design Thinking Tips Design Training 118

Open Innovation EU

OCTOBER 11, 2017

It has been a while since Henry Chesbrough coined the term Open Innovation and formulated it’s definition: “combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies.” Weiblen, 2014 ). Route 15: Co-marketing. Route 3: Spin-off.

Open Innovation 85

Open Innovation Crowdsourcing Innovation Collaboration 85

Qmarkets

FEBRUARY 1, 2018

As part of the new corporate strategy, Leumi realized that it would need an innovation management software engine to support the initiative. Since deployment, the Bank has run ongoing idea challenges, engaging thousands of the bank's employees in online idea brainstorming to tackle a variety of the company's challenges.

Engagement 60

Engagement Software Review Technical Review Software 60