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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

You no longer have to face the desktop or notebook screen to do price searches, to learn something – like changing your car tire or getting safely to your destination. The process is not systematic and the micro-moments can change order, further complicating the relationship of the brand with this engaged consumer.

Change 40
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Why you should care about the Creativity Era

Innovation 360 Group

Being constantly exposed to how we analyze, develop and ultimately help our clients to become and stay successful in the creativity era, where innovation is at the heart, I have decided to put down and share some reflections about how our world is changing, hopefully for the better, and how you and the society can benefit from it.

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Building an Idea-Driven Organization at HCA

KindlingApp

We first had to tackle the foundational elements to any successful innovation program: Trust–Without trust, people can't open their minds and free themselves to think uninhibitedly. Desire–Without a desire to change or improve, innovation falls on deaf ears. Decisive–We needed a process that would promote execution.

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The Importance of Persistence: Building an Innovation System for the Long-term

The Inovo Group

A successful, Fortune 50, corporate innovation group has been continuously creating strategic innovations for almost two decades – through numerous leadership and organizational changes. Focus on innovation not changing others – They were not expected to “make everyone innovative” or change company culture.

System 53
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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

You no longer have to face the desktop or notebook screen to do price searches, to learn something – like changing your car tire or getting safely to your destination. The process is not systematic and the micro-moments can change order, further complicating the relationship of the brand with this engaged consumer.

Change 8