2015 Handbook Marketing Strategy 
Thinkers360 - Thought Leader Interviews
AUGUST 18, 2023
Gaillard is the author of The CyberSecurity Leadership Handbook for the CISO and the CEO and the host of The Cyber Security Transformation Podcast. I have written in excess of 150 articles on the theme since starting in 2015, so maintaining and continuing this body of work is also a central part of what I do.
The BMI Lab Blog
JULY 28, 2022
The holistic approach of how a company is implementing a strategy and works its way towards its vision is described by the logic of all dimensions of its business model – the WHO, WHAT, HOW and VALUE. This figure shows how competitive advantage is generated over a market lifecycle.
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Open Innovation EU
SEPTEMBER 6, 2018
2015, Christensen, 2011, Birkinshaw & Gibson, 2004, Kelley, 2005). 2015, Christensen, 2011, Birkinshaw & Gibson, 2004, Kelley, 2005). You can create a weighted variant that reveals the nuance in your strategy and company branding. Business model generation: A handbook for visionaries, game changers, and challengers.
Open Innovation EU
MAY 17, 2017
Whereas Schumpeter describes an entrepreneur as disequilibrative – destroying the pre-existing stage of the equilibrium ((Kirzner, 1999) – Kirzner chooses to describe the role of the entrepreneur as more equilibrative – entrepreneurs systematically displace disruptive conditions in order to create stabilized market conditions (Kirzner, 1999).
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