Norbert Bol

NOVEMBER 29, 2015

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. Norbert Bol. Literature. Gopaldas, A.

Marketing 40

Marketing Innovation Examples Strategy 40

Qmarkets

DECEMBER 4, 2019

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions.

Marketing 52

Marketing Policies System Tools 52

BrainZooming

SEPTEMBER 16, 2015

Suppose you are a marketing professional or a non-marketing leader wanting to go deep in learning about what digital marketing should be doing for your organization’s success. Digital Learning and the Realtime Marketing Lab Tour. The Realtime Marketing Lab Tour in a City Close to You. Chicago, September 21, 2015.

Marketing 40

Marketing Learning Strategy Strategy 40

The BMI Lab Blog

JUNE 29, 2022

Alex Osterwalder defines a business model as “a set of assumptions or hypotheses” and Michael Lewis claims that “all it really meant was how you planned to make money” (Ovans, 2015). Disruptive innovations are innovations that radically change existing structures and markets (Pisano, 2015). Magretta 2002). Christensen C.

Technical Review 52

Technical Review Radical Innovation Disruption Innovation 52

Adam Hartung

DECEMBER 30, 2015

2015 was not short on bad decisions, nor bad outcomes. But there are 5 major leadership themes from 2015 that can help companies be better in 2016: 1 – Cost cutting, restructurings and stock buybacks do not increase company value – Dow/DuPont. There is no intent of introducing new products or entering new markets via this merger.

Leadership 36

Leadership Industry Company Marketing 36

Innovation in Practice

OCTOBER 12, 2015

The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that it has awarded the 2015 Outstanding Corporate Innovator (OCI) Award to BD (Becton, Dickinson and Company) (NYSE: BDX). 7-11 in Anaheim, Calif. 10 during the PDMA Annual Conference.

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Product Development Management Conference Culture of Innovation 40

InnovationTraining.org

JULY 12, 2022

In 2015, the Hasso Plattner Institute (HPI) and the Stanford Design Thinking Research Program conducted one of the most extensive global studies looking into the state of design thinking in organizations. Since 2015, design thinking has grown by 46% in IT departments and 92% in Operations & Manufacturing. Final Thoughts.

Design Thinking 52

Design Thinking Study Design Training 52

Legacy Innovation Group

APRIL 1, 2019

Bursting the Dam — The "Tipping Point" Market Opportunities. Mar 06, 2015 | Anthony Mills. This is all in the name of unearthing new market opportunities through new and innovative value propositions. And thus the power of the solution that removes the barrier and eliminates the "big but"!

Tips 40

Tips Marketing Trends Technical Review 40

Qmarkets

JULY 8, 2017

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions.

Marketing 40

Marketing Policies System Tools 40

BrainZooming

APRIL 28, 2016

Today at the Social Media Strategy Summit, along with Kaite Stover, Director of Readers’ Services at the Kansas City Public Library , I’m presenting a fun case study. BTW, did I mention the Kansas City Royals are the 2015 World Champions? Social Media Strategy – 5 Keys to Sponsor Bomb a High-Profile Event.

Strategy 40

Strategy Strategy How To Case Study 40

Qmarkets

APRIL 24, 2017

Once again the power of Prediction Markets was displayed last week, as it correctly predicted 19 out of the 24 winners at the 2015 Oscar awards; an accuracy level of 79%. Prediction Markets are speculative markets that are created with the purpose of making predictions.

Marketing 40

Marketing Policies System Tools 40

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. The campaign continued in 2015.

Creativity 40

Creativity Strategy Strategy eBook 40

IdeaScale

SEPTEMBER 28, 2021

And in 2015, that was what the GSA set out to encourage more of. In 2015, the GSA held what was intended to be a one-off event called “The Great Pitch.” Second, the idea is looked at through the lens of regulation and market needs and whether the idea can be scaled up enough to make it worth the commitment.

Crowdsourcing 130

Crowdsourcing Technical Review Innovation Resources 130

BrainZooming

JUNE 18, 2018

” Outgoing Cisco CEO, John Chambers, told the company’s customers that in 2015. These exercises will push a status quo-loving management team to zoom its markets, value delivery, and business model past obsolescence. Start challenging your team’s thinking and strategies to rework your success??before

Exercises 72

Exercises Disruption Strategic Thinking Strategy 72

BrainZooming

SEPTEMBER 29, 2015

I closed Bob Fine’s Real Time Marketing Lab stop in Kansas City last week with a new talk on “Helping the C-Suite Understand Social and Content Marketing.” We find using offline examples that draw comparisons to online situations make social media strategy more clear for those unfamiliar it. Download it Today!

Strategy 40

Strategy Strategy Competition Comparison 40

Innovation 360

DECEMBER 17, 2015

This blog post is about how Mina applied her learning from the education: blue ocean strategy, finding the “sweet spot”, SWOT-analysis, Osterwalders business model, and the Lean Startup concept (minimum viable effort). Mina competed and won at the Swedish swimming championships received 4 medals (2 gold and 2 silver) in December 2015.

Strategy 40

Strategy Strategy Analysis Competition 40

The BMI Lab Blog

JULY 28, 2022

The holistic approach of how a company is implementing a strategy and works its way towards its vision is described by the logic of all dimensions of its business model – the WHO, WHAT, HOW and VALUE. This figure shows how competitive advantage is generated over a market lifecycle.

Technical Review 52

Technical Review Competition Innovation Handbook 52

BrainZooming

MAY 31, 2016

Based on several stories last week extolling the benefits of being “lazy” when it comes to innovation strategy, you would think the LAZY days of summer are here a few weeks early (at least in the northern hemisphere). 4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Yet, consider these stories.

Examples 40

Examples Strategy Strategy Strategic Thinking 40

Leapfrogging

JANUARY 25, 2016

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?

Artificial Inteligence 100

Artificial Inteligence Competition Culture Marketing 100

Leapfrogging

JANUARY 25, 2016

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?

Artificial Inteligence 100

Artificial Inteligence Competition Culture Marketing 100

BrainZooming

JANUARY 27, 2016

What’s the story on the innovation strategy for beer? The Kansas City American Marketing Association monthly lunch addressed that question. One focused on near-term innovation strategy and the other on filling the three-to-five-year innovation pipeline. Their global innovation team went to Korea in 2015 to look for inspiration.

Strategy 40

Strategy Strategy Strategic Thinking Innovation 40

Leapfrogging

AUGUST 1, 2015

The retail battle royale created the kind of hype associated with summer blockbusters and put the marketing punch for the new Terminator to shame. <&nbsp> Digital Strategy Innovation Summit – September 10 – 11 Los Angeles. <&nbsp> <&nbsp> It’s all about business model innovation.

Conference 100

Conference Social Innovation Strategy Strategy 100

BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.

Engagement 40

Engagement Strategy Strategy eBook 40

Innovation Excellence

JULY 3, 2020

According to Global Human Capital Trends 2015 pg 36, “Organizations that create a culture defined by meaningful work, deep employee engagement, job and organizational fit, and strong leadership are outperforming their peers and will likely beat their competition in attracting top talent.”. Employees who feel their voices are heard are 4.6x

Culture 91

Culture Meeting Engagement Leadership 91

Idea to Value

APRIL 28, 2016

Known best for its high-end vacuum cleaners, Dyson has consistently entered new markets which make use of its digital motor technology to get more airflow through smaller areas. According to a breakdown of their financials for 2015 in the Guardian , the company spends around £3m a week on Research and Development.

Innovation 100

Innovation Video Marketing Training 100

Planview

SEPTEMBER 20, 2023

Here is a brief look into this year’s winners: Chevron Nicolas Cooper, Portfolio Strategy Senior Analyst Chevron’s Environmental Management Company (EMC) manages remediation and asset retirement obligations for over 650 sites across the United States. Ingram Micro’s partnership continued to grow as IdeaPlace was added in 2021.

Agile 59

Agile Technical Review Collaboration Project 59

Paul Hobcraft

JANUARY 14, 2016

The problem we are having, many of the traditional tools, many still taught in most management schools are lagging the changing market we are operating in. The latest one for 2015 is here. Champion enduring strategies, not fleeting fads : Line managers and tool experts don’t always have perfectly aligned agendas.

Tools 100

Tools Management Innovation Management Underperforming Technical Team 100

Paul Hobcraft

NOVEMBER 20, 2019

If we are to meet the mandated Paris Agreement of 2015, where member states agreed to limit global warming to 2 degrees C versus pre-industrial levels by 2050, we have to look at every climate change mitigation we can find. We have to reduce greenhouse gas (GHG) emissions by 80 to 95 percent of the 1990 level by 20150.

System 180

System Innovation Collaboration Technology 180

Innovation Excellence

JANUARY 3, 2016

Drum roll please. At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading →

Innovation 40

Innovation Marketing Change Strategy 40

Innovation Excellence

DECEMBER 1, 2015

Drum roll please. At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading →

Innovation 40

Innovation Marketing Change Strategy 40

Innov8rs

OCTOBER 21, 2022

At our recent Innov8rs Learning Lab on Innovation Strategy, Leadership, Governance & Portfolio Management, Elisa Farri (Vice President and Co-lead at Capgemini Invent's Management Lab) and Gabriele Rosani (Director of Content and Research at Capgemini Invent's Management Lab) shared insights from their recent research on this topic.

Innovation 52

Innovation Tools Competition LEAN 52

Mike Shipulski

JANUARY 11, 2016

Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. What is Marketing to Do When Product Management Goes Agile? — Jeff Lash (@jefflash) December 18, 2015. — Jeff Lash (@jefflash) December 21, 2015.

Management 40

Management Agile Marketing Strategy 40

Innovation Excellence

OCTOBER 1, 2015

Drum roll please. At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading →

Innovation 40

Innovation Marketing Strategy Strategy 40

Innovation Excellence

SEPTEMBER 1, 2015

Drum roll please. At the beginning of each month we will profile the twenty posts from the previous month that generated the most traffic to Innovation Excellence. We also publish a weekly Top 10 as part of our free Innovation Excellence Weekly magazine and email newsletter. Did your favorite make the cut? Continue reading →

Innovation 40

Innovation Marketing Strategy Strategy 40

Norbert Bol

JUNE 7, 2015

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Learning From Learning Theory A Model of Organizational Adoption Strategies at the Microfoundations of Institutional Theory. Norbert Bol. Literature. Bekmezci, M.

Innovation 40

Innovation Social Innovation Trends Learning 40

Paul Hobcraft

JANUARY 1, 2016

It is very relevant in today’s more cost conscious market conditions and provides the emerging understanding of what helps resolve ‘jobs-to-be-done’ and delivering to different market needs. • Adapted from a post on LinkedIn December 27th 2015. Wishing you a cracking innovating time in 2016.

Innovation 100

Innovation Design LEAN Marketing 100

Michael Roberto

OCTOBER 29, 2020

The long-running troubles at The Gap are summarized most eloquently by Ivan Wicksteed, former chief marketing officer at Old Navy (one of the retail chains operated by The Gap Inc.). Banana Republic competed with a differentiated, premium price strategy targeting a very different set of customers than Old Navy.

Strategy 29

Strategy Strategy Competition Marketing 29