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Corporate identity influences sustainability and innovation

Norbert Bol

In the journal of Technological Forecasting & Social Change is an interesting article about the effects of corporate identity on innovation strategies and sustainability (Staub et al., Hard corporate identity drivers are hardly changed and can be identified by the corporate culture, corporate behavior and corporate philosophy.

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Typology for Innovative Organizations

Open Innovation EU

To my opinion, Mintzberg’s work was a refreshing change to the world of organization design that until then has been largely influenced by Taylor’s Scientific Management Approach and Henry Ford’s efficiency-based adaptation of that. Structures are no longer of primary focus in design organizations. Steve Blank (1995).