BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Not sure what the right marketing language is? Building the Team.

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JULY 5, 2017

The size and scale of opportunities you pursue, even in a company that was not always all that innovative, oriented me to think a big team and significant dollars are vital for real innovation. Given that, moving to an entrepreneurial environment in 2009 was new territory when it came to learning innovation strategy lessons.

Strategy 84

Strategy Strategy Learning eBook 84

BrainZooming

JUNE 30, 2016

I mentioned in an earlier article how the Gas Can event on June 24, 2016 was “half empty” at best. Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

Rmukesh Gupta

JANUARY 8, 2017

One of the things I do over time is to discover new people and learn from new sources. So, here is a list of some of the insanely interesting people that i came across in 2016. I must say that I was fortunate enough to discover these people online and learn so much from them. Dilip Soman is a Professor of Marketing.

Trends 40

Trends Video Policies Creativity 40

Adam Hartung

FEBRUARY 24, 2016

Sales were down $500million vs the previous year, and management lowered forecasts for 2016. Another telltale of a company single-mindedly focused on execution, to the point of ignoring market shifts created by changing consumer tastes, improvements at competitors and the rapid growth of on-line retailing.

Trends 36

Trends Competition Company Marketing 36

BrainZooming

AUGUST 29, 2016

To put it succinctly, Diane came in and kicked my creative and content marketing ass in the nicest possible way. In late September 2016, I’ll be co-presenting and hanging out with Whip-Smart Wordsmith, Emma Alvarez Gibson , at the Social Media Strategies Summit and Marketing Conference in San Francisco.

Collaboration 68

Collaboration Meeting eBook Strategy 68