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Four steps for using creativity to drive business growth

Brunner

How did AB InBev, the world’s largest brewer, drive significant sales growth and move to the top for Cannes Lions awards, the world’s most respected benchmark for creative excellence? In short, by harnessing creativity as a driver of business growth, according to Marcel Marcondes, AB InBev’s global chief marketing officer.

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THINKING ABOUT WELL-BEING, RESILIENCE AND CREATIVITY DIFFERENTLY

ImagineNation

Doing this effectively creates a safe space, to transform the power of our minds and hearts to connect with others, cultivate well-being, harness people’s collective genius, and generate our resilience, by thinking about creativity differently. It also as well as enhances our well-being and creativity differently.

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11 female innovation leaders share their definition of innovation

Idea to Value

I have also since seen a mounting amount of scientific research showing how women do not even get the same credit for their creativity or innovation work as if a man were to suggest the same idea. They mistakenly think the term innovation refers to only big, multi-year, heavy investment, ‘revolutionary’ changes. Twitter: natwnixon.

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Corporate "AInnovation" - How Will ChatGPT and AI Change Corporate Innovation?

Innov8rs

During our recent Innov8rs Learning Lab on Startup Collaboration & Ecosystem Engagement, Manuel Hellendorff (Head of Customer Success at Novable ) provided an overview of the main AI tools currently in use and shared practical advice on how to incorporate these tools into your work to enhance productivity and success. What About ChatGPT?

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