2022 Ideation Marketing Project 
Leapfrogging
MARCH 19, 2024
It consists of a series of phases (stages) where specific tasks are performed and milestones (gates) where decisions are made about whether to proceed to the next stage, halt, or redirect the project. However, with the advent of artificial intelligence in innovation management , these stages and gates are being reimagined.
Innov8rs
MARCH 6, 2023
Innovators are forced to give up on initiatives, projects, and resources. In this context, innovators wonder how to get ideas across, how to continue projects, what back-up solutions to find and how to keep innovation afloat. The long-horizon projects are the first to go and this leads to an unbalanced innovation portfolio.
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Planview
NOVEMBER 9, 2022
Business leaders worldwide reported a 100% increase in labeling ESG and sustainability initiatives as 2022 business priorities. By providing an “ideation hub,” organizations can gain a global view of product potential, including knowledge from a wealth of resources and a wide diversity of voices.
Acuvate
NOVEMBER 14, 2018
So why not ignite the culture of ideation among employees? C-level executives might not recognize the precise pain points of specific markets when compared to mid-level managers. It provides an interactive platform to bridge the gap between senior management and employees during their ideation sessions. “94%
Idea to Value
MARCH 7, 2022
So for International Women’s Day 2022 (March 8th), I decided it was time to include more female voices in the debate, and update the original article. Many large organizations spend the full budget on version 1, and shut the project down when it doesn’t meet expectations. Podcast Link: Rita on the Idea to Value Podcast.
Qmarkets
JULY 14, 2019
In 2017, an Innovation Strategy Manager at a major vineyard was tasked with finding an efficient system for streamlining ideation. The name of the winery, and the Innovation Project Leader, have been removed from the piece to ensure it complies with strict PR regulations. We’re very excited to learn more about this project.
hackerearth
AUGUST 11, 2017
Ideation (generate ideas, categorize, and prioritize). Ideation is a crucial step, where you can expect action when your ideation is effective. Capital market spending on this technology, which was $30M in 2013, is expected to touch $400M by 2019. While Gartner says a blockchain business will be worth $10B by 2022.
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