Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are DifferentÂ
Brunner
NOVEMBER 27, 2023
During his talk, Ezell told the story of how BD, a global medical technology company, realized during the COVID-19 pandemic that it needed a more unified approach across hundreds of BD brands, both B2B and B2C. Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
52 
Let's personalize your content