Crossing the chasm with Partner Ecosystems to grow your business differently.
Ecosystems4Innovating
APRIL 25, 2024
I am not sure we have crossed that “tipping point” needed from the essential missing piece—customers of all sizes and shapes—being convinced that opening up to far more collaboration and co-creation is in their interest. This is not easy, but lost market opportunity and slowing market share are all quantifiable to get the necessary attention.
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