The Firm of the Future Will Manage Two Types of Businesses
Integrative Innovation
JANUARY 20, 2017
In each case, moves into Engine 2 meant new competition, new cost structures and new economic models to run in parallel, and the new business took at least five years to flourish. Agility, creativity and leaps into the financial unknown with the expectation that only a few investments will ultimately pay off are the chief traits of Engine 2.
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