What is Retail Media Advertising and Is it a Fit for My Brand?
Brunner
JANUARY 5, 2024
Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands.
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