article thumbnail

User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. advertising, marketing, journalism, PR).

Tips 65
article thumbnail

From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

TICK's launch to the market required some investment in marketing and advertisement, together with setting up the business operations and infrastructure needed to deliver the service. From day one in the first workshop, one employee from Mifa AG, Joëlle, took on the responsibility for the project. And she was successful.

Groups 49
article thumbnail

150+ Tools to Easily and Quickly Test Your Business Model

The BMI Lab Blog

The (non-exhaustive) list below is the result of a running monitoring in the past two years: discussions and projects with our clients, projects with incubators, blog articles of famous entrepreneurs, meetups, tech listings by journalists, and more. Before buying expensive licenses, go check Flaticon , The Noun Project and Iconfinder.

Tools 78