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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360 - Thought Leader Interviews

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains.

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Business Model Strategies & Tools for Disruptive Digital Innovation

Leapfrogging

Microsoft charges for the software, while Google monetizes its data through advertising. Whether you call it Big Data, Little Data, or the Internet of Things, data remains data until it meets a business model. Both make office applications – MS Office and Google Docs.

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Thought Leader and Influencer Interview with Susan Walsh, Founder & MD, The Classification Guru

Thinkers360 - Thought Leader Interviews

In the last two years, the business has expanded to include several freelance classification specialists, a business manager, a data analyst under the Government’s Kickstarter scheme, and a marketing manager. Some days are back-to-back meetings with clients, ensuring that there’s plenty of data to keep my team busy.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets. And in turn connect corporate engineering with innovative startups and corporate strategy with regular updates on technology and market shift.