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Navigating the Pitfalls of Google’s Performance Max for Online Advertising

Brunner

Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. At Brunner, we manage paid search engine marketing (SEM) for clients of all types with significant monthly spends.

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Meet Kimberly Strong, Brunner Account Director and Recipient of 2023 ‘Top Black Marketers We Admire’ Honors

Brunner

The Black Marketers Association of America recently named Kimberly Strong , an account director at Brunner, to its list of the Top 20 Black Marketers We Admire in 2023. He first met Kimberly as part of the American Marketing Association’s mentoring program in Atlanta — he was the mentor; she was the mentee.

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The Modern Rental Market According to the Experts

Business and Tech

Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. Elizabeth Francisco: Property managers must have online tools to engage with their renters and meet them where they are. Dylan Lenz Founder and CEO, Naborly. With over 50 percent of the U.S.

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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

It seems so simple doesn’t it – “bringing final ideas to market”. Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. So easy to say, yet it does seem so very hard to achieve.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. They expect employers and brands to meet their needs like never before. Business marketers need to understand and act on these key trends.

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ChatGPT: The AI Marketing Sidekick We Use to Generate Ideas and Support Client Success

Brunner

ChatGPT has been making headlines on marketing team calls and throughout companies worldwide, revolutionizing the way businesses approach their digital marketing strategies. Christine Zapinski, Director, Content Marketing “Our team was able to drop another paid subscription that helped guide simple ad copy changes for our social posts.

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