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Practice Exponential Thinking with the Both/And Principle

Daniel Burrus

Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.

Trends 67
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Value Stream Discovery

Moves the Needle

The advertisement is the business activity, the CTA is visiting a landing page that describes the science behind the product. CTA: Share, refer, case study. Aware The awareness state is when a customer first becomes aware of a product or service. For example, you may have a new app that helps with insomnia.

LEAN 40
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IA Summit 09 - Day 1

Boxes and Arrows

Designing For, With, and Around Advertising – Karen McGrane User experience designers often express a desire to play more of a strategic role in guiding business decisions. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue. We love the work we do.

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Space as a Business Model Arena

Strategyzer Innovation

What new trends could disrupt/destroy the needs for our space venture? Who can advertise in space? KEY TRENDS The 1967 Outer Space Treaty was signed by 129 countries but it makes no mention of commercial space activities. We have a lot of unanswered questions. For another home for mankind? Regulatory Trends: Who can mine an asteroid?

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