Daniel Burrus

MAY 18, 2022

Case Studies: Either/Or and the Shift to Both/And. Having explored it above, let’s look at two industry case studies that have long held to an either/or mentality and how a shift to a both/and mindset would transform their products, processes, or services. Higher Education.

Trends 67

Trends Case Study Industry System 67

Moves the Needle

APRIL 10, 2023

The advertisement is the business activity, the CTA is visiting a landing page that describes the science behind the product. Measure: What does an active, engaged user do in the app over some time period. CTA: Share, refer, case study. For example, you may have a new app that helps with insomnia.

LEAN 40

LEAN Agile Marketing Case Study 40

Boxes and Arrows

APRIL 9, 2009

You are (Mostly) Here: Digital Space and The Context Problem – Andrew Hinton Lead Information Architect in Vanguard’s User Experience Group, Andrew Hinton provides engaging examples (including Mr. Spock, a speeding trolley, and a Dada urinal), illustrating how language powerfully affects context, and vice-versa.

Underperforming Technical Team 45

Underperforming Technical Team Technical Review Design Conference 45