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Concerned about cookieless marketing? Consider these effective alternatives for targeting and audience tracking 

Brunner

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

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Thought Leader and Influencer Interview with Sam Gupta, Principal Consultant, ElevatIQ Inc

Thinkers360 - Thought Leader Interviews

Thinkers360: How do you like to work with brands who wish to engage you as a thought leader? SG: I am always looking for opportunities to collaborate with industry media publications, fellow podcasters, and industry analysts. But don’t forget to network and engage. Also, don’t worry about what others think.

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The Future of Corporate-Startup Collaboration

The Inovo Group

Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. The collaboration between large corporations and startups is more important today than ever, and the trend will continue. Both types of entities are realizing the advantages that can come from collaborating with their counterpart.

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Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

But things are changing; technology and its exponential uses are accelerating at a rate never before seen, and because of this, all age groups are taking to software they may have never tried before. For Businesses: Being Collaborative With Your Marketing.

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Designing for Meaningful Social Interactions

Boxes and Arrows

Instead of unethical practices and cheap tricks to lure people into more and more engagement, we need to do the hard work of designing meaningful products where people can connect, collaborate in a meaningful way, and help each other build a better world. Our next step is to let users to give reviews to each other.

Design 94
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The Rise of Video Game Streaming Platforms

Brunner

The largest of these platforms, Twitch, has seen a massive increase in traffic due to Covid-19. Other influencers like Tyler “Ninja” Blevins, who became the first-ever streamer sponsored as a Red Bull Athlete , also recently had a collaboration with Adidas for his own pair of shoes. According to Stream Elements, Twitch garnered over 3.1

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Designing for Interaction

Boxes and Arrows

Instead of unethical practices and cheap tricks to lure people into more and more engagement, we need to do the hard work of designing meaningful products where people can connect, collaborate in a meaningful way, and help each other build a better world. Our next step is to let users to give reviews to each other.

Design 55