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Establishing Your Company Within Its Field

The Human Factor

Identify What Makes Your Company, Product or Service Unique. First and foremost, you need to determine what makes your company or product unique. Whatever it is, you need to make sure that you really identify exactly what it is that sets your company apart from the crowd. Brand Your Company. Invest in SEO.

Company 36
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How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

To remain competitive against newcomers who are typically more agile and creative, established companies should strive to include innovation marketing as a key market strategy, whether it be content, website development or graphics designing. Focus on the four levers of innovation marketing. Defining Innovation Marketing.

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Top 4 Skills To Help You Succeed In A Digital World

The Human Factor

Graphic Design. You don’t need to be a pro at Photoshop but having basic design skills can help you in a digital role. Knowing how to create well-designed visuals to use across social channels and for email marketing will be an advantage to many employees. Social Media.

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Seven Things To Think About When Starting Your Own Business

The Human Factor

Keeping your finances in order is very important when launching your business, let alone when your company has been going for a few years. Before launching, you have to consider what content you will have on your website and the type of website it will be – whether that be an eCommerce or a brochure site.

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Your New Excuse to Get an Xbox

Boxes and Arrows

World of Warcraft featured on the Jeopardy game show Companies should create rich and immersive website experiences, drawing from some of the techniques for game design to build brand affinity and differentiate their sites. Game designers plant a kernel that rages so strongly that a player will dedicate considerable time to it.

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