Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer
Innovation in Practice
MARCH 20, 2017
This involves strategically dividing your potential customers into groups based on who they are and why/how they’re buying. The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. The old model says segmentation is the key to business success.
Let's personalize your content