BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Extreme Creativity. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.

Creativity 40

Creativity Strategy Strategy eBook 40

BrainZooming

DECEMBER 21, 2017

With a long holiday shopping season, you would think that by now all the buying would be behind us. Yet, advertisements, emails, and online remarketing campaigns demand that we keep shopping throughout the weekend if we are truly going to have positive impacts on our relationships with friends, loved ones, and co-workers.

Creativity 79

Creativity eBook Report Strategy 79

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63